Contact Centers are no longer just “call” centers. The channels customer’s use and service level expectations have grown significantly over the past decade. Customers can communicate through email, chat, text or social media and they’re not exclusive to just one channel. They will utilize several communication channels to create the complete customer story. ay Minnucci, President and Founder of Service Agility notes in his recent white paper Three Coming Contact Center Trends and the Impact on Real-Time Management, when the channel splits are more even, contact center managers will need to have better defined skilling strategies for agents.