When I recently came across a book titled I Love You More than My Dog, by Jeanne Bliss, I was intrigued. When I saw that the book was about customer service, I knew I had to read it. I haven’t finished reading yet, and haven’t had time to reflect on the big picture, but one passage has already made me stop and consider how companies today think about customer relationships.
Tags: Contact Center Agent
In the July 2013 issue of CRM Magazine, Denis Pombriant writes “Making the Play with CRM,” an article which details the similarities between customer service and a classic American pastime. While it may seem to be a bit of a stretch, Pombriant bases his comparison on the proactive nature of both endeavors.